Insights
Our thinking, in our own words.
Research, market notes and perspectives on homeownership, small-building investment and the neighborhoods of New Jersey's urban centers.
Building a path to attainable homeownership
Our investment thesis: the homeownership gap in New Jersey's urban centers, the homes that can close it and the discipline required to do it profitably.
Featured report · October 2026Latest
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Reports
Market notes
Perspectives
Firm news
Market noteThe homeownership gap in New Jersey's urban centersWhy cities where most households rent are the right place to create owners.
PerspectivePublic land, private disciplineHow partnerships with cities turn vacant lots into homes that families can own.
PerspectiveWhy we underwrite to the exit, not the entryComparable sales, maximum prices and the discipline that protects partner capital.
Market noteOlder housing stock, new opportunityMore than four in ten county rental homes were built before 1960. The case for renovating them well and selling them to the families who will live in them.
PerspectiveInstitutional discipline at small scaleWhat large real estate managers do well, and how it applies to a single home.
Firm newsIntroducing Greenhouse Equity FundWho we are, why we started and what we intend to build.
By the numbers
Homeownership at a glance.
64%homeownership rate in New Jersey
24–31%homeownership in Newark, Orange, Irvington and East Orange
21%first-time buyers' share of U.S. home purchases, a record low
52%of Essex County renters spend over 30 percent of income on rent
43%of county rental homes built before 1960
6.5×home value to household income in the county
Sources: U.S. Census Bureau, American Community Survey 2020–2024; National Association of Realtors, 2025 Profile of Home Buyers and Sellers; Rutgers University, Essex County Rental Housing Profile, 2024.
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